{"product_id":"mattie-professional-keratin-smooth-shampoo-500ml","title":"Mattie Professional Keratin Smooth Shampoo 500ml","description":"\u003cp\u003eCleanse and care for dry, damaged and stressed hair with Mattie Professional Keratin Smooth Shampoo.\u003c\/p\u003e\u003cp\u003eSpecially formulated for damaged and dry hair, this shampoo combines Hydrolyzed Keratin, Biotin, Hydrolyzed Vegetable Protein and a multivitamin complex. It gently cleanses while helping hair feel smoother, softer and more manageable.\u003c\/p\u003e\u003cp\u003eThe conditioning formula is designed to support hair that has become dry or stressed through colouring, chemical processing, frequent styling or environmental exposure, leaving it with a cleaner, smoother and shinier appearance.\u003c\/p\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSpecially formulated for damaged and dry hair\u003c\/li\u003e\n\u003cli\u003eContains Hydrolyzed Keratin\u003c\/li\u003e\n\u003cli\u003eEnriched with Biotin\u003c\/li\u003e\n\u003cli\u003eContains Hydrolyzed Vegetable Protein\u003c\/li\u003e\n\u003cli\u003eMultivitamin enriched formula\u003c\/li\u003e\n\u003cli\u003eHelps hair feel smoother and softer\u003c\/li\u003e\n\u003cli\u003eHelps improve manageability\u003c\/li\u003e\n\u003cli\u003eHelps improve the appearance of dry, stressed hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy\u003c\/li\u003e\n\u003cli\u003eSuitable for chemically treated and processed hair\u003c\/li\u003e\n\u003cli\u003eCleanses while providing conditioning care\u003c\/li\u003e\n\u003cli\u003eSuitable for regular use\u003c\/li\u003e\n\u003cli\u003eAnimal Test Free\u003c\/li\u003e\n\u003cli\u003e500ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow It Works\u003c\/h2\u003e\u003cp\u003eDamaged hair can develop a rougher surface and become more difficult to manage after repeated colouring, chemical treatments, heat styling and other external stresses. Hydrolyzed Keratin is incorporated into the formula as a conditioning protein for damaged hair. Biotin forms part of the shampoo's care complex, while Hydrolyzed Vegetable Protein complements the protein-based formulation.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin\u003c\/strong\u003e – A hydrolyzed protein used to condition damaged and stressed hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin\u003c\/strong\u003e – Included as part of the formula's vitamin-based conditioning complex.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Vegetable Protein\u003c\/strong\u003e – Complements the protein-rich hair-care formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e – A conditioning ingredient commonly used to improve the feel and manageability of hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol\u003c\/strong\u003e – Vitamin E component included in the formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinyl Palmitate\u003c\/strong\u003e – A vitamin A derivative incorporated into the formulation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAesculus Hippocastanum (Horse Chestnut) Seed Extract\u003c\/strong\u003e – Botanical extract included in the formula.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eWet the hair thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eApply a suitable amount of Mattie Professional Keratin Smooth Shampoo.\u003c\/li\u003e\n\u003cli\u003eMassage gently through the scalp and hair until evenly distributed and lathered.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eFor very dry or chemically processed hair, follow with Mattie Professional Keratin Hair Mask and finish with Mattie Professional Keratin Smooth Repair Oil on damp hair.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIn case of contact with the eyes, rinse immediately with plenty of water.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mattie Professional","offers":[{"title":"Default Title","offer_id":57374484398406,"sku":null,"price":27.99,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.mattiepro.it\/it\/products\/mattie-professional-keratin-smooth-shampoo-500ml","provider":"Mattie Professional ","version":"1.0","type":"link"}